Create Your Personal Brand

Objective

This session is designed to help speakers build and enhance their personal brand, positioning themselves to attract more speaking opportunities. By creating a unique value proposition, establishing a strong social media presence, and building an effective portfolio, participants will learn how to market their expertise and consistently secure speaking engagements.

Topics Covered

1. Creating a Unique Value Proposition
   Your unique value proposition (UVP) is the foundation of your personal brand. It clearly communicates what sets you apart as a speaker, the value you bring to your audience, and why event organizers should choose you over others. In this section, you’ll learn how to develop a compelling UVP that aligns with your expertise and target audience.
   • Define your niche: Focus on your unique skills, expertise, or experiences that make your speaking topics stand out.
   • Learn how to clearly articulate the value you bring to audiences and event organizers.
   • Ensure your UVP reflects your authentic personality and is aligned with your overall brand identity.
2. Branding on Social Media
   In today’s digital age, your social media presence plays a crucial role in attracting speaking opportunities. This section will teach you how to create a strong, consistent brand on social media platforms that reflects your expertise and builds credibility as a speaker. You’ll explore strategies for using platforms like LinkedIn, Instagram, and Twitter to showcase your thought leadership and engage with your target audience.
   • Consistency is key: Ensure your brand messaging, tone, and visual identity are consistent across all platforms.
   • Engagement strategy: Share valuable content, insights, and updates that position you as a thought leader in your field.
   • Use social media to highlight your speaking engagements, testimonials, and key accomplishments.
3. Building a Portfolio
   A well-crafted speaker portfolio is essential for showcasing your experience, expertise, and credibility. In this section, you’ll learn how to build a professional portfolio that includes key components such as a speaker bio, testimonials, videos of your previous talks, and an overview of your speaking topics. Your portfolio will serve as a central resource to share with event organizers and potential clients.
   • Speaker bio: Craft a compelling bio that highlights your experience, achievements, and unique perspective.
   • Videos and testimonials: Include high-quality recordings of your talks and testimonials from previous clients or event organizers.
   • List of topics: Provide a clear outline of the topics you speak on, with descriptions that highlight the value you bring to each subject.

By the end of this session, you will have the tools and strategies to create a powerful personal brand, leverage social media for visibility, and build a speaker portfolio that attracts speaking gigs.